Rebranding for Wilderness Therapy Namibia
New logo and brand identity
As the organization is in Namibia they wanted to include elements from the country. They really liked the tree from the old logo, but wanted to see how it could be improved.
We got creative freedom to come up with the new color palette, typography and the icon for the logo, but the goal was to also keep everything simple. Some brands need a full creative suite and guide, while others just need some easy guidelines to keep a consistent look.
We created two different versions for the client to choose from and then improved the chosen logo until the client was 100% satisfied.
They also ended up ordering a business card design which was a lovely add on to design for dem.
We got creative freedom to come up with the new color palette, typography and the icon for the logo, but the goal was to also keep everything simple. Some brands need a full creative suite and guide, while others just need some easy guidelines to keep a consistent look.
We created two different versions for the client to choose from and then improved the chosen logo until the client was 100% satisfied.
They also ended up ordering a business card design which was a lovely add on to design for dem.
The Solution
Wilderness Therapy Namibia (WTN) is a Welfare Organization to empower the youth of Namibia not only with skills but also values to grow into healthy and worthy citizens. They needed a new logo and a simple brand identity.
WTN recognized the need for a rebrand due to their outdated logo. They hired me to create a fresh, modern logo that would exude warmth and invite engagement. Their aim? To boost pride within their community, attract new sponsors, and increase overall exposure.
The Pain Point
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